Personal

For OMg Magnesium's founders, this goes beyond a standard sponsorship deal. It's a personal commitment to Stichting PLN and the families affected by hereditary heart muscle disease, a cause they've chosen to stand behind not just with their name, but with their business itself: 1% of OMg Magnesium's revenue is donated directly to Stichting PLN, and another 1% goes to MagnesiumKuurstad Veendam, reinvesting in the local community that shaped the brand.

De Tikkende Klok Challenge

Every hour, for ten hours straight, runners take to the start line at Circuit Zandvoort for one purpose: to raise awareness and funds for PLN, a hereditary heart muscle disease that can strike without warning. It's an event built on endurance, community, and heart  three things that sit at the very core of what OMg Magnesium stands for.

Importance of Magnesium

Magnesium is essential to how the heart and muscles function, from regulating heartbeat rhythm to supporting recovery after hours of physical exertion. For a challenge that pushes runners to their limits over a punishing ten-hour format, that connection isn't just symbolic  it's physiological. Ultimately, sponsoring the Tikkende Klok Challenge is OMg Magnesium's way of standing behind a community that trains, races, and recovers together, while helping shine a light on a condition that too few people know about. It's a partnership built on shared values: resilience, recovery, and taking care of the heart  in every sense of the word, and backed by a commitment that runs straight through the company's bottom line.

Try It for Yourself

Missed out on the race? Don’t worry! You can still enjoy the recovery benefits that the Tikkende Klok Challenge participants experienced. Check out our full range of OMg Magnesium products here.